Global cross-media company Power to the Pixel’s Sixth Cross-Media Forum will take place in London from 16 – 19 October 2012.
Held in association with the 56th BFI London Film Festival, the four-day event incorporates a conference, investor forum and The Pixel Market, a two-day co-production market for top international cross-media projects.
Thirty cross-media projects have been selected to participate in this year’s Pixel Market. Of these, eight have been selected to compete for the prestigious ARTE Pixel Pitch Prize, an award of £6,000 sponsored by the French/German broadcaster. The eight projects in the running for this prize will be presented at The Pixel Pitch, to be judged by a panel of international commissioning executives, decision-makers and financiers who face the task of choosing an ultimate winner. For Power to the Pixel delegates in attendance, The Pixel Pitch offers a unique opportunity to hear how cross-media projects are financed, and by whom.
Liz Rosenthal, CEO & Founder of Power to the Pixel said: ‘Making the selection of 30 projects for this year’s market was a hard task for all the right reasons. Creators are increasingly working on the development of their story ideas and content, and as a result this year’s Pixel Market and the whole arena is growing fast.’
The eight projects in competition at The Pixel Pitch include The Super 8 Complex, a user-generated interactive archive celebrating 8mm film, by award-winning production company Spring Films, the UK production partner of Werner Herzog Films. Jeff Norton, a finalist at last year’s Pixel Pitch, returns with his immersive dystopia Metawars. The Austrian-Iranian film maker Arash Riahi also makes a return this year: Everyday Rebellion, was developed through Power to the Pixel’s European cross-media workshop, The Pixel Lab, in 2010.
In addition, all thirty producer-led teams at the Market stand a chance of winning one of three new prizes: the beActive Pixel Market Comedy Prize, the Mozilla Pixel Market Prize for Non-Fiction, and the Cinekid Pixel Market Prize, for projects aimed at children aged between 4 and 14.
The winners will be announced at an awards ceremony in London on 18 October.
Power to the Pixel is a company that international filmmakers and the film industry make the transition to a cross-media digital age. Its services include consultancy, training and events as well as information and analysis of the changing international market.